This month contributor Denis Wilson reaches across the yellow line to talk about Google Chrome and a new password checker. “It’s a great thing because we’ve struggled with our customer’s ‘buy-in’ to pay for a password checker.” Wilson shared. Technically – the Chrome add-in is called a password checkup. Wilson is pleased with the efficacy of the add-in and likes the scalability about how it comes with Chrome itself. You don’t have to pay for it. We also discuss how to affect generational change in a culture – the point about “buy-in” above. And we discuss how Google has institutionalized this feature putting the third-party gap fillers at business model risk.