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State of Marketing

For many marketers 2020 and beyond has changed almost every part of their job. From moving to an overwhelming amount of digital marketing to engaging customers via virtual meetings, the workflow and engagements of marketing have changed forever. Although, many transformations have been made the array of sophisticated technology solutions available to help marketers has flourished. The technologies have help to create stronger campaigns and relations with customers.

When to Outsource your own Technology

For every business there comes a time when you need to consider outsourcing some of your operations, even if they are things you can do. After running businesses for years, and trying to accomplish all of the tasks in house we would run in to obstacles, lack the time, energy, and would put things off for too long. After some time we found we needed to look for resources to solve these obstacles. The decision to outsource your IT comes with understanding your business and generating the most value with your resources.

How to Wow Your Customers

When was the last time you bought a product or received a service where you went wow, this is really cool? In today’s ever changing world it have become harder and harder to wow your customers. Wowing your customers goes beyond just caring for customers, it takes more than doing what you promised. This may seem simple and obvious, but in the hustle and bustle of daily work, it’s often overlooked. However, we have found that the simple things or personal touches such as hand written notes, or picking up the phone and calling the customer can create a wow experience.

Centralized Services Function

Over the past decade the world of technology has changed, morphed, and been turned upside down with many MSP’s learning they need to change their service model to be more of a proactive service model instead of a reactive service model. In order to be more proactive the management of internal tools in your toolbelt becomes one of your most important assets in efficiency in running your businesses. Tools like your RMM, your PSA, your backup and disaster recovery or security stack are key functions to your business, and have become more and more complex over the past decade. With the complexity of these programs the learning curve to make them effectively utilized for your organization is very steep.

AskWoody

Longtime community member and MVP Susan Bradley joins us to share information on the technology community AskWoody. AskWoody is a combination of a website with an active community of people who answer questions, as well as a weekly newsletter. As a part of that newsletter, AskWoody has a combination or smorgasbord of things, ranging from windows, to Apple, to Microsoft 365, to free downloads that are still available that is vetted (they make sure that that any free software is vetted out because there’s lotrs of strange stuff out there). And then last but not least, they have what they call the patch, listings master patch listings, and it’s Susan’s kind of thumbs up thumbs down of when is it right to patch.