Videos
State of Marketing
For many marketers 2020 and beyond has changed almost every part of their job. From moving to an overwhelming amount of digital marketing to engaging customers via virtual meetings, the workflow and engagements of marketing have changed forever. Although, many transformations have been made the array of sophisticated technology solutions available to help marketers has flourished. The technologies have help to create stronger campaigns and relations with customers.
When to Outsource your own Technology
For every business there comes a time when you need to consider outsourcing some of your operations, even if they are things you can do. After running businesses for years, and trying to accomplish all of the tasks in house we would run in to obstacles, lack the time, energy, and would put things off for too long. After some time we found we needed to look for resources to solve these obstacles. The decision to outsource your IT comes with understanding your business and generating the most value with your resources.
How to Wow Your Customers
When was the last time you bought a product or received a service where you went wow, this is really cool? In today’s ever changing world it have become harder and harder to wow your customers. Wowing your customers goes beyond just caring for customers, it takes more than doing what you promised. This may seem simple and obvious, but in the hustle and bustle of daily work, it’s often overlooked. However, we have found that the simple things or personal touches such as hand written notes, or picking up the phone and calling the customer can create a wow experience.
Centralized Services Function
Over the past decade the world of technology has changed, morphed, and been turned upside down with many MSP’s learning they need to change their service model to be more of a proactive service model instead of a reactive service model. In order to be more proactive the management of internal tools in your toolbelt becomes one of your most important assets in efficiency in running your businesses. Tools like your RMM, your PSA, your backup and disaster recovery or security stack are key functions to your business, and have become more and more complex over the past decade. With the complexity of these programs the learning curve to make them effectively utilized for your organization is very steep.
AskWoody
Longtime community member and MVP Susan Bradley joins us to share information on the technology community AskWoody. AskWoody is a combination of a website with an active community of people who answer questions, as well as a weekly newsletter. As a part of that newsletter, AskWoody has a combination or smorgasbord of things, ranging from windows, to Apple, to Microsoft 365, to free downloads that are still available that is vetted (they make sure that that any free software is vetted out because there’s lotrs of strange stuff out there). And then last but not least, they have what they call the patch, listings master patch listings, and it’s Susan’s kind of thumbs up thumbs down of when is it right to patch.
What we learned from the Pandemic
With the pandemic hitting hard and fast and few businesses having a plan for a global crisis, many businesses learned valuable lessons during the historic moment. With most employees leaving their office with no return day both owners, employees, and clients learned valuable lessons that many things cam be done from remote locations.
2022 Predictions -The Six Shifting Paradigms
Many individuals have written articles on their New Year’s Predictions filled with enthusiasm for the future. Although, many leading experts write New Year’s predictions, many partners have traditionally ignored them. This year, Howard Cohen takes a new spin on the traditional New Years predictions as he chats with us about what he has “seen over the past several years which has been gradual but tremendous change in the way people use technology to improve their work and their lives. The people have transformed. How they approach life has transformed. Much of technology has adapted to accommodate them.”
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Data at your Fingertips
Examining data in your business can provide much insight into how your business is running, customer behaviors, financials, and so much more. Through examining large amounts of data you can uncover hidden patterns, correlations, and other insights. With todays technology such as Power BI you can have rapid insight to extract data from multiple sources and bring it into one single pane of glass.
Industry Events- What to Expect
For the past two years the event industry has been faced with incredible challenges due to the ever changing times. Although they have been through many challenges the event industry has moved forward forging a new future across all aspects of life and business.
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How to Leverage Content
Since most of the world has been living virtually many companies are increasingly using webinars to host virtual events, lectures, presentations and training events. Although, many companies are leveraging virtual meetings and trainings to deliver content they are making the mistake of approaching these events as one-off events. The fact is that the materials from these webinars contain highly educational content that can be used in so many different ways. From tweets, to content articles, and even eBooks the content that comes from these virtual events is highly valuable and we need to maximize it.
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Importance of Training in Today’s World
In today’s workforce challenges are never ending. As technology advances, teams work from various locations, and methods and strategies improve there is never a lack for knowledge, skills, leadership, and values. One of the best ways to enhance these skills is through training and development programs. These programs provide individuals with the opportunity to expand their knowledge, brush up on skills, and explore new horizons.
Partnering for Success
With the current economic state it is becoming harder and harder for small business to survive. From labor shortages to supply chain restraints small businesses are facing huge challenges in there day to day operations. As an Independent MSP you are bearing the responsibility not only to overcome these challenges, but also provide industry leading technology, hardware and software, support, cloud technologies, while staying on top of operations, financials and managing the bottom line.
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