Marketing to Drive Growth

A big part of driving marketing is connecting and creating engagements with your target audience. As MSPs you have a tremendous opportunity to be come more effective at marketing your business to drive growth through building effective connections with your customers. Harry Brelsford of SMB Nation sits down with Dan Albaum of Market Impact to discuss the importance of connections and positive impacts.

State of Marketing

For many marketers 2020 and beyond has changed almost every part of their job. From moving to an overwhelming amount of digital marketing to engaging customers via virtual meetings, the workflow and engagements of marketing have changed forever. Although, many transformations have been made the array of sophisticated technology solutions available to help marketers has flourished. The technologies have help to create stronger campaigns and relations with customers.

2022 Predictions -The Six Shifting Paradigms


Many individuals have written articles on their New Year’s Predictions filled with enthusiasm for the future. Although, many leading experts write New Year’s predictions, many partners have traditionally ignored them. This year, Howard Cohen takes a new spin on the traditional New Years predictions as he chats with us about what he has “seen over the past several years which has been gradual but tremendous change in the way people use technology to improve their work and their lives. The people have transformed. How they approach life has transformed. Much of technology has adapted to accommodate them.”

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Keep It Simple

In a year of what feels like never ending changes, the IAMCP took the motto of KISS in 2021. This many seem simple, however, it does come with challenges to many businesses. As an organization the IAITAM took a step back and looked at their processes, procedures, software, and overall organization. Through the process they focused on streamline and getting rid of the bloat as we’re coming up to our 20th anniversary.

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Job Opportunities in 2022

With the changes in the economy, environment, and life many Americans are quitting their jobs in record numbers, which many predict will continue into 2022. As the work environments change, from remote work, to virtual interviews, and more flexibility, many are seeking new employment opportunities, leaving many companies facing labor shortages with increased demand in many industries.

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Malware AbstractEMU

Cyber criminals are becoming more and more crafty every day, with the most recent tactic being to infect mobile devices. Although mobile malware is not currently as prevalent as malware attacks on traditional workstations the threat is growing. Earlier this year researchers discovered a new malware campaign named AbstractEMU which was geared at targeting mobile users through app stores. This malware was developed to obtain permission to silently modify the device, collect data, without any user interactions.

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